Fingerprint, founded by former executives from LeapFrog, PlayFirst, and 2K Games Team, is developing the first platform to unite kids and parents using mobile applications. Four flagship first-party applications are set to launch this Fall and they plan to introduce additional new titles by third part developers by the end of the year.
Every Fingerprint app will include a set of features that enable sharing and communication between kids and grown ups such as:
- Game play snapshots for parents
- A recommendation engine for new games based on play patterns and progress
- A virtual reward system that encourages kids to stay involved.
“To succeed in this market, it’s critical to offer applications that are educational and fun, provide a way for kids and parents to have a shared experience, and leverage this shared experience to create new revenue opportunities for game developers,” said Fingerprint CEO Nancy MacIntyre.
“With Fingerprint, we’ve built the first mobile social learning experience that’s sure to make kids and grown ups smile, while opening up compelling business opportunities for developers in this largely untapped market.”
According to Fingerprint’s press release, by 2013 there will be more than 1 billion Android and iOS device users, millions of whom will be kids. As the market for kids’ applications rapidly grows, so do its challenges: Parents face difficulty staying engaged in their kids’ play experience and finding appropriate content in crowded app stores, while developers struggle connecting to potential customers. Fingerprint hopes to solve these challenges.
The company also provides a platform for third-party game developers to design and deploy their games so that they can be discovered and shared by Fingerprint users. Developers can “fingerprint” their games, tapping into the sharing and engagement features of the Fingerprint platform to reach new audiences, as well as dramatically reduce the cost of customer acquisition and infrastructure support.
Fingerprint was co-founded by CEO Nancy MacIntyre, who most recently served as executive vice president of product and marketing at LeapFrog Enterprises, and Kevin Wendle and Daniel Klaus of K2MediaLabs, an investment firm engaged in creating businesses for the connected consumer. For more information, visit www.fingerprintplay.com.
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